American Heart Association Case Study - Travel Vacation Vouchers

American Heart Association Case Study

Program: Cruise of a Lifetime
Client: American Heart Association
Venues: Southeast USA
Theme: "Walk and Cruise"
Directive: Fund-raising Gift

Walk and Cruise Overview:

The Southeast chapter of the American Heart Association needed an incentive gift that would boost walk-a-thon pledge collections to over $1,000.00 per participant. Travel Vacation Vouchers was contacted regarding the use of the Cruise of a Lifetime promotion as a fund raising tool.

It was decided that when a volunteer walk-a-thon participant collected and turned in $1,000 in donations they would receive a 4-day/3-night luxury cruise certificate and when they collected and turned in $2,000 in donations they would receive a 5-day/4-night luxury cruise certificate. The American Heart Association absorbed the cost of activation and the recipient would only be responsible for the port, destination, admin fees and taxes.

The terms and conditions of the fund raising gift were disclosed to the recipient before distribution with all customer support handled by professional travel coordinators at Travel Vacation Vouchers.

The American Heart Association has run this program continuously since June of 2004 with the results exceeding original expectations. Travel Vacation Vouchers is very pleased and honored to continue this relationship with the American Heart Association.

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