Comcast Cable Case Study

Program: Getaway for Two
Client: Comcast Cable
Venues: North West region
Theme: "Fly With Comcast High Speed"
Directive: Local Market Awareness Campaign


Fly With Comcast Overview:

Cable Television giant, Comcast Cable wanted a hook for their Introductory High Speed Cable Internet service and contacted Travel Vacation Vouchers for developing a program to offer an additional incentive to their special introductory rate with free installation.

Travel Vacation Vouchers recommended their Nationally recognized "Getaway for Two" Incentive. Utilizing a direct mail campaign with targeted lists of both current cable subscribers, and Satellite customers, the creative hammered home the ease of Flying Faster online, as well as using the Internet for associated purchases related to traveling, such as booking flights, shopping for luggage, and checking the weather.

Comcast is currently contracting with Travel Vacation Vouchers to continue the program several more times throughout the year, and approved for all regions with this promotion.

"Fantastic.  In 2 weeks we received more than 7,000 phone calls to the dedicated phone numbers we had set up, and we made more than 6200 sales!  We'll see how many actually connect/install, but this is the kind of activity/volume we usually see over a 2-month campaign - not a 2-week campaign!  Thank you very much for all your help!"

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Travel Vacation Vouchers offers travel incentive packages that have been proven to help you:

- skyrocket sales by motivating your team to outperform
- retain the top performers in your company
- cement customer and employee loyalty
- improve company morale
- get improved marketing results
- put your marketing on autopilot
- motivate employees
- reward staff performance
- create a unique position in the market place
- eliminate competition
- stop chasing business
- make your customers an offer they can't refuse
- save marketing dollars

If you want to experience these amazing benefits be sure to sign up for the Travel Vacation Vouchers newsletter now. You will get the straight goods on how to edge out your competition, generate leads, get referrals, close sales and dramatically improve your profit line. We always respect your privacy.

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Customer Retention and Loyalty Programs Work. Incentive programs convert and increase sales 33%.