CompUSA Case Study - Travel Vacation Vouchers

Computer Incentive Programs: Seeking a way to generate more sales?

Find out how CompUSA improved sales with an incentive program.

CompUSA Case Study

Program: Getaway for Two
Client: CompUSA
Venues: Nationwide
Theme: "Extra Credit"
Directive: Sales Incentives

Extra Credit Overview:

CompUSA requested an incentive program with high perceived value that they could use throughout the United States to boost the sales of laptop and desktop computers. Travel Vacation Vouchers recommended their nationally recognized "Getaway for Two" incentive that offered two complimentary round-trip airline tickets to any one of 35 Resort locations throughout the United States, Hawaii, Mexico, and the Caribbean.

CompUSA used newspaper circulars, in-store POP, and their website to broadcast the promotion.

The promotion was initially run in a small test market on the week beginning July 24th, 2005.

Based on the performance of the test market demographic, CompUSA decided to expand the promotion nationally for the week of August 7th, 2005. A total of 18,000 Getaway for Two packages where distributed as bonus gifts after consumers registered their new computer purchases.

Confidence is high that CompUSA will run a similar program in 2006.

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Imagine what it would be like if you knew exactly what companies like IBM, Microsoft, AT&T, FedEx, Texas Instruments, and General Mills have done
to EXPLODE their profits.

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Instead of trying to reinvent the wheel, why not model these hugely successful companies and start using travel incentives to kick-start your
business into high gear?

Travel Vacation Vouchers offers travel incentive packages that have been proven to help you:

- skyrocket sales by motivating your team to outperform
- retain the top performers in your company
- cement customer and employee loyalty
- improve company morale
- get improved marketing results
- put your marketing on autopilot
- motivate employees
- reward staff performance
- create a unique position in the market place
- eliminate competition
- stop chasing business
- make your customers an offer they can't refuse
- save marketing dollars

If you want to experience these amazing benefits be sure to sign up for the Travel Vacation Vouchers newsletter now. You will get the straight goods on how to edge out your competition, generate leads, get referrals, close sales and dramatically improve your profit line. We always respect your privacy.


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Customer Retention and Loyalty Programs Work. Incentive programs convert and increase sales 33%.