Courtesy Pontiac, Buick, GMC Case Study - Travel Vacation Vouchers

Courtesy Pontiac, Buick, GMC Case Study

Program: Getaway for Two
Client: Courtesy Pontiac, Buick, GMC
Venues: Orlando, FL
Theme: "Airfare Is On Us"
Directive: Local Market Awareness Campaign

Airfare Is On Us Overview:

The Courtesy Group wanted a cost effective incentive program they could brand throughout their regional dealership groups to drive (UPS) store traffic to their individual dealerships. Travel Vacation Vouchers recommended their Nationally recognized "Getaway for Two" Incentive that offered Two Free Airline Tickets to anyone of 35 Resort locations throughout the United States, Hawaii, Mexico, and the Caribbean.

Each Dealership purchased a pre-set number of Getaway for Two Certificates through a corporate buy-in Distributor Group rate, and ordered more as needed because demand had exceeded minimum forecasts.

The Dealerships used local newspaper ads and radio to generate excitement for the promotion.

The promotion was initially held for three days, Friday, Saturday, and Sunday and featured an "Airfare Is On Us" theme where every person who Test Drove a car received the Two Free Airline Tickets.

The promotion was so successful, it was extended for two weeks, due to the increased store traffic, and Test Drive UPS. Travel Vacation Vouchers is currently working with the individual Dealerships for another "Airfare Is On Us" quarterly promotion, as well as a Spring Break Cruise Promotion.

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Customer Retention and Loyalty Programs Work. Incentive programs convert and increase sales 33%.