Auto Test Drive Incentives: Seek to sell more cars then your competitor?
Courtesy Pontiac, Buick, GMC Case Study
Program: Customer Retention Program
Client: Courtesy Pontiac, Buick, GMC
Venues: Orlando, FL
Theme: “Airfare Is On Us”
Directive: Local Market Awareness Campaign.
Airfare Is On Us Overview:The Courtesy Group wanted a cost effective incentive program they could brand throughout their regional dealership groups to drive (UPS) store traffic to their individual dealerships. Travel Vacation Vouchers recommended their Nationally recognized “Customer Retention Program” Incentive that offered Two Free Airline Tickets to anyone of 3300 Resort locations throughout the United States, Hawaii, Mexico, and the Caribbean.
Each Dealership purchased a pre-set number of Customer Retention Program Incentives Packages through a corporate buy-in Distributor Group rate, and ordered more as needed because demand had exceeded minimum forecasts.
The Dealerships used local newspaper ads and radio to generate excitement for the promotion.
The promotion was initially held for three days, Friday, Saturday, and Sunday and featured an “Airfare Is On Us” theme where every person who Test Drove a car received the Two Free Airline Tickets.
The promotion was so successful, it was extended for two weeks, due to the increased store traffic, and Test Drive UPS. Travel Vacation Vouchers is currently working with the individual Dealerships for another “Airfare Is On Us” quarterly promotion, as well as a Spring Break Cruise Promotion.
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“Thank you so much for your generous offerings. The free stay and coupon books at the Key Largo was such a sweet, memorable experience at the tropical settings. Together they have added to our Las Vegas vacation trip with pampers and money savings.” – Keith Han — West Covina, CA
“My name is Errin O’Grady. My sister and I stayed on your vacation promotion in Las Vegas. The hotel and casino at the New Frontier was beautiful. I was very impressed with our room. Our stay was excellent and I say that from the bottom of my heart. Thank you so much for our wonderful stay!” – Errin O’Grady — Montebello, CA