Automotive Incentive Program
Automotive Incentive Program: Use an Employee Motivation Program to generate service appointments. See case study to see how Toyota has benefited from our Employee Motivation Programs.
San Antonio Toyota Case Study
Program: Employee Motivation Program
Client: San Antonio Toyota Dealers
Venues: Cavender, McCombs, Alamo & Universal Toyota, San Antonio, Texas
Theme: “Fabulous New Year Offer”
Directive: Local Market Awareness Campaign
The San Antonio Toyota Dealers required a unique incentive program to increase service appointments at four area dealerships. Travel Vacation Vouchers recommended a multi-destination Incentive that could be awarded to buyers depending on services purchased. A beautiful full color tri-fold flyer was created containing the program details along with a calendar of community events.
The Flyer was mailed to a quantified market segment in the surrounding area as well as previous new and pre-owned vehicle buyers. All four Toyota dealers also used the flyer as a counter top point of purchase piece to close new sales.
The campaign was the most successful direct mail program in 7 years for the San Antonio Toyota Group and resulted in increased service department sales. Plans are being made to implement similar Travel Vacation Vouchers programs every 18 months.
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