Cable Incentives: Use a cable incentive to generate more sales and close more leads effectively.
Comcast Cable Case Study
Program: Customer Retention Programs
Client: Comcast Cable
Venues: North West region
Theme: “Fly With Comcast High Speed”
Directive: Local Market Awareness Campaign
Fly With Comcast Overview:Cable Television giant, Comcast Cable wanted a hook for their Introductory High Speed Cable Internet service and contacted Travel Vacation Vouchers for developing a program to offer an additional incentive to their special introductory rate with free installation.
Travel Vacation Vouchers recommended their Nationally recognized “Getaway for Two” Incentive. Utilizing a direct mail campaign with targeted lists of both current cable subscribers, and Satellite customers, the creative hammered home the ease of Flying Faster online, as well as using the Internet for associated purchases related to traveling, such as booking flights, shopping for luggage, and checking the weather.
Comcast is currently contracting with Travel Vacation Vouchers to continue the program several more times throughout the year, and approved for all regions with this promotion.
“Fantastic. In 2 weeks we received more than 7,000 phone calls to the dedicated phone numbers we had set up, and we made more than 6200 sales! We’ll see how many actually connect/install, but this is the kind of activity/volume we usually see over a 2-month campaign – not a 2-week campaign! Thank you very much for all your help!”
So what are you waiting for? Click here now to put our exclusive travel incentive packages to work for you today!
“My wife and I stayed at the Key Largo hotel/casino in Las Vegas for 3 days and 2 nights. We had a great time. The hotel was great, especially the casino. We enjoyed being there. Thank You!” – Alvaro Mungula — Anaheim, CA
“We just got your new offer and wanted to thank you for the nice trip we had in Las Vegas at Bally’s. The rooms are larger than the ones at the Paris . We also received a wonderful dinner for joining the slot club. Thanks again and we are sending off the new offer for the Imperial Palace for the 3 night special.” – John Mueller — Costa Mesa, CA