Computer Incentive Programs: Seeking a way to generate more sales? Find out how CompUSA improved sales with an incentive program.
CompUSA Case Study
Program: Customer Retention Program
Theme: “Extra Credit”
Directive: Sales Incentives
Extra Credit Overview:CompUSA requested an incentive program with high perceived value that they could use throughout the United States to boost the sales of laptop and desktop computers. Travel Vacation Vouchers recommended their nationally recognized “Customer Retention Program” incentive that offered two complimentary round-trip airline tickets to any one of 3300 Resort locations throughout the United States, Hawaii, Mexico, and the Caribbean.
CompUSA used newspaper circulars, in-store POP, and their website to broadcast the promotion.
The promotion was initially run in a small test market on the week beginning July 24th, 2005.
Based on the performance of the test market demographic, CompUSA decided to expand the promotion nationally for the week of August 7th, 2005. A total of 18,000 Customer Retention Program packages where distributed as bonus gifts after consumers registered their new computer purchases.
Confidence is high that CompUSA will run a similar program.
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