Customer Loyalty Incentives: Discover how Pascua Yaqui Tribe used an obscure incentive to generate sales and traffic to their casino.
Pascua Yaqui Tribe Case Study
Program: Customer Loyalty Incentives
Client: Pascua Yaqui Tribe
Venues: Casino Del Sol, Casino of the Sun
Directive: Local Market Awareness Campaign
Cruise-A-Thon Overview:The Pascua Yaqui Tribe needed a unique and cost effective incentive program to create an air of excitement at their Casinos during historically “off-days” of the week and year, targeted at customers in the local area. Travel Vacation Vouchers recommended a Cruise Incentive that offered a sexy and innovative package that provided a 4 night Cruise for Two to any one of several destinations. The Casinos purchased the Certificates (as well as prepaid the activation fee, 2 Person Cruise, and all applicable port charges, taxes, departure fees, and administrative costs) to establish a higher perceived value for the hourly winners.
The Tribe selected Sunday through Thursday, from 9 am till 9 pm as their least busy times to lure more local customers. Each Casino gave away a Cruise per Hour for the entire month of October. Combining the promotion with five local Radio Stations, the Casinos created a local market awareness that grew steadily throughout the month.
The campaign was so successful; the Pascua Yaqui Tribe is again contracting with Travel Vacation Vouchers to continue the program several more times throughout the year.
“My husband and I just returned from the most wonderful vacation in Branson. The staff at the Victorian were wonderful and helped us get into several shows that were sold out. This was the first time we had ever tried one of these free vacation offers and I still can’t get over the fact that it worked. Thank you again for the offer.” – Belva Francis-Palmdale
“We were very pleased with our stay in Anaheim. We recommend your offer highly. Also enjoyed the continental breakfast and pool every day.” – Mary Price — San Diego, CA