Customer Loyalty Incentive Program

Customer Loyalty Incentives: Discover how Pascua Yaqui Tribe used an obscure incentive to generate sales and traffic to their casino.

Pascua Yaqui Tribe  Case Study

Program: Customer Loyalty Incentives
Client: Pascua Yaqui Tribe
Venues: Casino Del Sol, Casino of the Sun
Theme: “Cruise-A-Thon”
Directive: Local Market Awareness Campaign

Cruise-A-Thon Overview:The Pascua Yaqui Tribe needed a unique and cost effective incentive program to create an air of excitement at their Casinos during historically “off-days” of the week and year, targeted at customers in the local area. Travel Vacation Vouchers recommended a Cruise Incentive that offered a sexy and innovative package that provided a 4 night Cruise for Two to any one of several destinations. The Casinos purchased the Certificates (as well as prepaid the activation fee, 2 Person Cruise, and all applicable port charges, taxes, departure fees, and administrative costs) to establish a higher perceived value for the hourly winners.

The Tribe selected Sunday through Thursday, from 9 am till 9 pm as their least busy times to lure more local customers. Each Casino gave away a Cruise per Hour for the entire month of October. Combining the promotion with five local Radio Stations, the Casinos created a local market awareness that grew steadily throughout the month.

The campaign was so successful; the Pascua Yaqui Tribe is again contracting with Travel Vacation Vouchers to continue the program several more times throughout the year.

“My husband and I just returned from the most wonderful vacation in Branson. The staff at the Victorian were wonderful and helped us get into several shows that were sold out. This was the first time we had ever tried one of these free vacation offers and I still can’t get over the fact that it worked. Thank you again for the offer.” – Belva Francis-Palmdale

“We were very pleased with our stay in Anaheim. We recommend your offer highly. Also enjoyed the continental breakfast and pool every day.” – Mary Price — San Diego, CA

Stay up to date

Subscribe for email updates

Our Happy Customers

"Our trip to Anaheim was great. Our hotel was really great and we enjoyed the swimming, Disneyland and Knots Berry Farm. Thanks!"
Rebecca R. Freeman Ridgecrest, CA
"My wife and I took advantage of your promotion and stayed at the Key Largo in Las Vegas. We were extremely pleased with hotel personnel and the attention given our requests. Our stay was a memorable experience."
Everet Clifton Idaho Falls, ID
"Thank you so much for your generous offerings. The free stay and coupon books at the Key Largo was such a sweet, memorable experience at the tropical settings. Together they have added to our Las Vegas vacation trip with pampers and money savings."
Keith Han, West Covina, CA
"This is to say that we had a wonderful time at the Portofino Inn at Disneyland. We will recommend your offers to our friends as we had a very nice accommodations. Thanks for your services."
Sharon Williams Jackson, TN
"We spent our 39th wedding anniversary in Lake Tahoe. We couldn’t have asked for a better time. Our room faced the Lake and the staff gave us free breakfast and lots of casino coupons."
Marilyn Luston Weaverville, CA
"We had a pleasant stay in Anaheim in November. We were close to Disneyland and it was very convenient for our family. Thanks for the vacation."
Pam Davinson-Harper Dallas, TX
"Thank you for our trip to Reno. The Sands was a very nice place to stay and we were very pleased. We went May 16th and 17th. Thanks again."
Sheri Anderson Santa Cruz, CA
"We are writing to express our thanks for our trip to Reno at the Sundowner. We thank you again for your services."
Larry & Wanda Bolint Merlin, Or
"Thank you for the most wonderful vacation in Las Vegas. Our room at the Imperial Palace center strip was very nice and the casino was so large we kept getting lost. I highly recommend the poolside Luau."
Rose Scott New York, NY
"We were very pleased with our stay at the Key Largo. We were pleased with the atmosphere and cleanliness of the hotel. We had a great time during our stay, the only negative was that we couldn’t stay longer (had to go back to work)."
Michelle Hart Lancaster, CA
"My sister and I took the kids to Orlando for the vacation and enjoyed our room at the Ramada Maingate. We had free shuttle to the parks and the pool was very nice and relaxing in the evenings, Thanks and we will contact you for future trips"
Judy Buium, West Columbia, SC
"We just got your new offer and wanted to thank you for the nice trip we had in Las Vegas at Bally's. The rooms are larger than the ones at the Paris. We also received a wonderful dinner for joining the slot club. Thanks again.
John Mueller Coasta Mesa, CA
My wife and I stayed at the Key Largo hotel/casino in Las Vegas for 3 days and 2 nights. We had a great time. The hotel was great, especially the casino. We enjoyed being there. Thank You!"
Alvaro Mungula Anaheim, CA
"We just wanted to thank you for our beautiful suite at the Rio in Las Vegas. It was beautiful and our honeymoon was perfect. Thanks again, and here's a shirt from 99.1 Real Rock."
Sean and Kelly Crain Baxter, MN