San Antonio Toyota Case Study

Program: Vacation of a Lifetime
Client: San Antonio Toyota Dealers
Venues: Cavender, McCombs, Alamo & Universal Toyota, San Antonio, Texas
Theme: "Fabulous New Year Offer"
Directive: Local Market Awareness Campaign

Fabulous New Year Overview:

The San Antonio Toyota Dealers required a unique incentive program to increase service appointments at four area dealerships. Travel Vacation Vouchers recommended a multi-destination Incentive that could be awarded to buyers depending on services purchased. A beautiful full color tri-fold flyer was created containing the program details along with a calendar of community events.

The Flyer was mailed to a quantified market segment in the surrounding area as well as previous new and pre-owned vehicle buyers. All four Toyota dealers also used the flyer as a counter top point of purchase piece to close new sales.

The campaign was the most successful direct mail program in 7 years for the San Antonio Toyota Group and resulted in increased service department sales. Plans are being made to implement similar Travel Vacation Vouchers programs every 18 months.

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- skyrocket sales by motivating your team to outperform
- retain the top performers in your company
- cement customer and employee loyalty
- improve company morale
- get improved marketing results
- put your marketing on autopilot
- motivate employees
- reward staff performance
- create a unique position in the market place
- eliminate competition
- stop chasing business
- make your customers an offer they can't refuse
- save marketing dollars

If you want to experience these amazing benefits be sure to sign up for the Travel Vacation Vouchers newsletter now. You will get the straight goods on how to edge out your competition, generate leads, get referrals, close sales and dramatically improve your profit line. We always respect your privacy.


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